Long time Turnstyle readers may remember game developer Ryan Payton, who we interviewed during the Kickstarter campaign for the game République. The campaign was a nail biter, one of the great turn-around stories of crowdfunding this year.
Now Payton has written– for game industry blog Gamasutra– an in-depth piece that goes behind the scenes on the campaign, digging out all the skewed assumptions and unexpected obstacales that nearly torpedoed his new studio’s ambitions.
I mistakenly assumed that we had done enough prep work to provide visitors with enough information and product vision to convince them to pledge. Instead, it was clear that I had 29 days to turn this campaign around, and had previously been too busy and confident to prep a contingency plan. We had already spent all our ammo, and the battle was just beginning…
Read the whole piece at Gamasutra.
A MUST READ for #crowdfunders.